$1,795 - Get your US Sales Story Right!
Make sure your sales pitch works before you start paying them to find out
Make sure your sales pitch works before you start paying them to find out
You know your solution is good. But that doesn’t mean your sales pitch is.
Launching a new product in the US market is tough (I should know!). You’re asking your new sales rep to do the heavy lifting by convincing clients to invest in an unfamiliar solution from a supplier with little or no established US presence. I was that salesperson 25 years ago and I can confirm that your go-to-market positioning is critical.
A sales pitch that works in Europe, Asia or elsewhere won’t necessarily resonate with US buyers. Most companies discover this through trial and error. Most fail.
Typically, the biggest 'aha moments' that help evolve your sales pitch will come from client interaction, lost opportunities, objections and rejection, all of which can take many months. The longer it takes for your salespeople to get the messaging right, the longer it will be before they start to generate meaningful revenue. Even the greatest products still need a compelling reason for the buyer to act.
Furthermore, if what you sell requires complex, in-depth, feature rich demos, then getting your high-level positioning right becomes even more important. Not because your product is weak. Because your buyer needs a compelling business case they can sell internally. G2G can help you build one!
Tech founders LOVE their product, however this tends to drive a 'Let me show you what our solution can do' approach. I've seen this fail multiple times.
Instead, your pitch needs to highlight the positive business outcomes that buyers can expect when they invest in your product or service (e.g. increased revenue, lower costs, reduced risk, etc.). Plus, to get the buyer to act, every deal requires both Motive (Why customers buy) and more importantly Urgency (Why customers will buy NOW!)
Gary Gilchrist is a 25-year sales veteran who has helped launch multiple tech startups. He is an expert at creating compelling messaging strategies that land with US companies. In just 90 minutes, he will help you sharpen your sales pitch saving you months of customer facing trial and error.
Great products deserve great sales strategies.
For over 25 years, I've helped multiple technology companies enter, build, and scale their sales operations in the US market. I've served as a CEO, CRO, and senior sales leader, leading five tech startups to achieve successful exits along the way.
I've also been exactly where your first US salesperson is about to be — the first salesperson on the ground in America, tasked with building a market, winning customers, and generating revenue from scratch. I know what works, what doesn't, and how costly it can be when companies lead with product features rather than compelling reasons for customers to buy.
Now I'm putting that experience to work for your business.
1. A 90-Minute Strategy Session with Gary Gilchrist
Work directly with me to examine your current sales proposition, challenge assumptions, and identify opportunities you may be overlooking. Together, we'll establish the best way to approach your ideal customer profile and uncover the two most important drivers of any buying decision: Motive — why customers buy, and Urgency — why they buy now.
2. US Sales Positioning & Messaging
Drawing on 25 years of real-world sales leadership, I'll help transform your product's features and capabilities into compelling business outcomes. You'll walk away with two or three powerful sales messages designed to resonate with US decision-makers and differentiate your offering from the competition.
3. Sales Outreach Messaging
Great messaging means little if your salesperson can't turn it into meaningful conversations. We'll develop practical cold-call and email messaging sequences that connects your solution to the problems your prospects care about, giving your sales hire a stronger foundation for opening doors and engaging decision-makers.
4. Your 30-Day Sales Execution Roadmap
Experience has taught me that knowing what to do is only half the battle. Knowing what to prioritize is equally important. You'll receive a practical, prioritized action plan outlining who to target, what to say, and how to test and refine your messaging to build early sales momentum.
You're not simply purchasing a 90-minute consultation or another generic sales strategy report.
You're getting direct access to 25 years of US CRO leadership experience, five successful company exits, and the perspective of someone who's built multiple US & Non-US sales organizations from the ground up.
Setup a FREE 15 min prep call with our CRO Gary Gilchrist, to make introductions and set the agenda for our 90 min strategy session.
