Helping non-US companies
Get their 'Sales Pitch' right before they scale in the USA
Helping non-US companies
Get their 'Sales Pitch' right before they scale in the USA
What problem do we solve?
You’ve built something great. Now you want to sell it in the US?
You know your solution is good. But that doesn’t mean your sales pitch is.
Entering the US market is an uphill battle. You’re asking US organizations to invest in an unfamiliar solution often from a supplier with little or no established presence in the US. That makes your go-to-market positioning critical.
A sales pitch that works in Europe, Asia or elsewhere won’t necessarily resonate with US buyers. Most companies discover this through trial and error: Over 60% of them fail.
The biggest 'aha moments' that help shape your elevator pitch will come from client interaction, lost opportunities, objections and rejection. However, the longer it takes to get the message right, the longer it takes to generate meaningful US revenue.
Even the greatest products still need a compelling reason for the buyer to act.
If what you sell requires complex, in-depth, feature rich demo's, then getting your high-level positioning becomes even more important. Not because your product is weak. Because your buyer needs a compelling business case they can sell internally.
Your pitch needs to highlight the positive business outcomes that they can expect when they buy your product or service (e.g. increased revenue, lower costs, reduced risk, etc.)
In the US, another best practice is showing your buyers that investing in your solution is a win for them personally, by boosting their internal credibility.
At G2G Consulting, we help you shape a messaging strategy that lands with the business here in the US and also elevates the buyer's internal profile. Result: You're equipping your champion with a compelling story that they are motivated to sell to their colleagues.
Our Approach
SPIN Selling, from Neil Rackham, uses the Situation, Problem, Implication, and Need-payoff questioning approach to guide buyer conversations. Instead of pitching features, it helps to expose root problems, quantify impact, and helps customers recognize the cost of inaction. It creates Motive & Urgency in the buyers min
What We Offer - $1,795
90-Minute Strategy Session
90-Minute Strategy Session
90-Minute Strategy Session
A focused sales and go-to-market strategy session via Zoom. We will use SPIN© selling to identify your unique USP, Motive and Urgency
US Sale Strategy Report
90-Minute Strategy Session
90-Minute Strategy Session
A concise 2–3-page roadmap covering your US Sales pitch, messaging, target buyers, motive and urgency. Start using immediately
Cold Call Messaging
90-Minute Strategy Session
Cold Call Messaging
Use you newly developed go-to-market messaging immediately. We will provide sample e-mails, and suggesting website edits
Large Economy - Large Failure Rate!
Why Non-US Companies Fail
Hiring your first US sales rep? Make sure they have the right US sales story before they start selling!
You're making a serious investment entering the US market. New people, new budgets, new expectations. But there's a risk most company's underestimate. What worked in your home market won't necessarily work in the US. Buyers, language, priorities, titles – they're all different. And here's the dangerous assumption: that your first US salesperson can just improvise it. They might eventually figure it out, but you'll be paying while they do. Salary, benefits, marketing spend, missed pipeline. The most expensive time to find out your story doesn't land is after you've hired and launched. Before you waste $150K finding this out, speak to G2G Advisors.
