Hiring your first US salesperson?
Get the 'Sales-Pitch' right before they start.
Hiring your first US salesperson?
Get the 'Sales-Pitch' right before they start.
The $150K+ problem we solve?
You’re about to put someone in this chair for $150K+
You know your solution is good. But that doesn’t mean your sales pitch is.
Launching a new product in the US market is tough, and you’re asking your new sales rep to do the heavy lifting by convince clients to invest in an unfamiliar solution from a supplier with little or no established presence in the US. I was that salesperson 25 years ago and can confirm that your go-to-market positioning is critical.
A sales pitch that works in Europe, Asia or elsewhere won’t necessarily resonate with US buyers. Most companies discover this through trial and error: Over 60% of them fail.
The biggest 'aha moments' that help shape your sales pitch will come from client interaction, lost opportunities, objections and rejection, all of which can take many months. The longer it takes to get the messaging right, the longer it will be before you start to generate meaningful revenue. Even the greatest products still need a compelling reason for the buyer to act.
If what you sell requires complex, in-depth, feature rich demos, then getting your high-level positioning right becomes even more important. Not because your product is weak. Because your buyer needs a compelling business case they can sell internally. Give them one!
Your pitch needs to highlight the positive business outcomes that they can expect when they invest in your product or service (e.g. increased revenue, lower costs, reduced risk, etc.). But to get the buyer to act, every deal requires Motive (Why customers will buy) and more importantly Urgency (Why customers will buy NOW!)
Gary Gilchrist is a 25-year sales veteran who has helped launch multiple tech startups. He is an expert at creating compelling messaging strategies that land with US companies. In just 90 minutes, he will help you sharpen your sales pitch saving you months of customer facing trial and error.
What We Offer - $1,795
90-Minute Strategy Session
A focused sales and go-to-market strategy session via Zoom. We will use SPIN© selling to identify your unique USP, Motive and Urgency
US Sale Strategy Report
A concise 2–3-page roadmap covering your US Sales pitch, messaging, target buyers, motive and urgency. Start using immediately
Cold Call Messaging
Use you newly developed go-to-market messaging immediately. We will provide sample e-mails, and suggesting website edits
Our Approach
SPIN Selling, from Neil Rackham, uses the Situation, Problem, Implication, and Need-payoff questioning approach to guide buyer conversations. Instead of pitching features, it helps to expose root problems, quantify impact, and helps customers recognize the cost of inaction. It creates Motive & Urgency in the buyers min
Large Economy - Large Failure Rate!
Why Non-US Companies Fail
Hiring your first US sales rep? Make sure they have the right US sales story before they start selling!
You're making a serious investment entering the US market. New people, new budgets, new expectations. But there's a risk most company's underestimate. What worked in your home market won't necessarily work in the US. Buyers, language, priorities, titles – they're all different. And here's the dangerous assumption: that your first US salesperson can just improvise it. They might eventually figure it out, but you'll be paying while they do. Salary, benefits, marketing spend, missed pipeline. The most expensive time to find out your story doesn't land is after you've hired and launched. Before you waste $150K finding this out, speak to G2G Advisors.
